STYLE PROFILE- Sheila and Laura of she + lo
Today's STYLE PROFILE features the super talented founders and designers Sheila Nazarian and Laura Darrah of she + lo.
Offering everyday handbags with an edge, she + lo launched its Fall 2014 collection in August in such retail and online stores as Henri Bendel, Bloomingdale’s, Nordstrom, Shopbop.com, RevolveClothing.com, as well as select boutiques across the U.S.
1. What does a typical day look like for you?
L: There rarely is such thing as a “typical day”… Being co-creative directors of She + Lo, we are involved in all creative aspects of the business on a daily basis, including designing our new collections, producing our campaigns, directing our photo shoots, social media, attending PR events, or traveling to present at Market Week.
S: Every day brings something totally new. Laura and I are always in contact so no matter where we are, we are able to discuss what is going on within the company.
2. How would you describe your personal style?
L: My daily style mixes an element of casual and dressy… I live in denim and tees, mixed with a pump or heel.
S: I am definitely all about comfort mixed with staple pieces. I always have to have jewelry on- it's a must.
3. What are your favorite items in your wardrobe and why?
L: My grandma’s watch… she was a wonderful woman, I don’t go a day without wearing it. Rag & Bone denim (because they are a perfect fit), James Perse tees (b/c they are so cozy), and my new Vans high tops (a gift from my husband).
S: My nude Patrizia Pepe leather jacket and my Vinces.
4. Do you have any style or beauty secrets to share?
L: I have and always will be addicted to Davines dry shampoo spray. I have fine hair, so it does miracles… plus it smells SO good!
S: My secret to getting my favorite nail color is by applying 2 coats of Essie Ballet Slippers & 1 coat of Essie Waltz. The color is perfect.
5. How do you spend your "me" time?
L: On Pinterest researching home décor/renovation ideas!
S: Catching up on my favorite TV shows!
6. What is the most important thing you have learned through running your own business?
L: To deal with the high & lows with grace. One day can make you feel great about your brand, and the next can make you feel like you are dodging a bullet… it’s both the exciting and terrifying parts of running a company!
S: Completely agree with Laura! It's all about balance- Lo and I are really great at tackling projects together- it makes running a business much easier when you have someone you work with that you can completely trust.
7. What is your mantra?
L: We have only one shot at life, so live it to the fullest, take risks, and don’t be afraid to fail!
S: The happiest people don't have the best of everything, they just make the best of everything.
Style Profile is a bi monthly style column featuring creative and talented entrepreneurs and business owners. I feature the stylish women behind these successful businesses and brands, their personal style, and share a glimpse into their typical work day.
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