STYLE PROFILE- Sheila and Laura of she + lo

Today's STYLE PROFILE features the super talented founders and designers Sheila Nazarian and Laura Darrah of she + lo

Offering everyday handbags with an edge, she + lo launched its Fall 2014 collection in August in such retail and online stores as Henri Bendel, Bloomingdale’s, Nordstrom,,, as well as select boutiques across the U.S.

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1. What does a typical day look like for you?

L: There rarely is such thing as a “typical day”… Being co-creative directors of She + Lo, we are involved in all creative aspects of the business on a daily basis, including designing our new collections, producing our campaigns, directing our photo shoots, social media, attending PR events, or traveling to present at Market Week.  

S: Every day brings something totally new. Laura and I are always in contact so no matter where we are, we are able to discuss what is going on within the company.

2. How would you describe your personal style?

L: My daily style mixes an element of casual and dressy… I live in denim and tees, mixed with a pump or heel.  

S: I am definitely all about comfort mixed with staple pieces. I always have to have jewelry on- it's a must.

3. What are your favorite items in your wardrobe and why?

L: My grandma’s watch… she was a wonderful woman, I don’t go a day without wearing it. Rag & Bone denim (because they are a perfect fit), James Perse tees (b/c they are so cozy), and my new Vans high tops (a gift from my husband).  

S: My nude Patrizia Pepe leather jacket and my Vinces.

4. Do you have any style or beauty secrets to share?

L: I have and always will be addicted to Davines dry shampoo spray. I have fine hair, so it does miracles… plus it smells SO good!

S: My secret to getting my favorite nail color is by applying 2 coats of Essie Ballet Slippers & 1 coat of Essie Waltz. The color is perfect.

5. How do you spend your "me" time?

L: On Pinterest researching home décor/renovation ideas!

S: Catching up on my favorite TV shows!

6. What is the most important thing you have learned through running your own business?

L: To deal with the high & lows with grace. One day can make you feel great about your brand, and the next can make you feel like you are dodging a bullet… it’s both the exciting and terrifying parts of running a company!  

S: Completely agree with Laura! It's all about balance- Lo and I are really great at tackling projects together- it makes running a business much easier when you have someone you work with that you can completely trust. 

7. What is your mantra? 

L: We have only one shot at life, so live it to the fullest, take risks, and don’t be afraid to fail!

S: The happiest people don't have the best of everything, they just make the best of everything.

Style Profile is a bi monthly style column featuring creative and talented entrepreneurs and business owners. I feature the stylish women behind these successful businesses and brands, their personal style, and share a glimpse into their typical work day.  

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